In the minds of most of us, high visibility clothing (also called, presumably by marketing executives who failed spelling class, ‘hi-viz’) means bright orange T-shirts that strike the viewer with palpably violent force, plastic pants of a green that leaves an after-image lasting three weeks, and hats of a yellow shade so disturbing that they […]
Vision
A Television you can Watch with your Dog
Is your dog a member of the family? Of course! how could you even ask? Then don’t you feel sad, maybe even ashamed, that your dog can’t join in what Julian Richards claims to be “the most important relationship building experience a family can undergo,”1 watching television? Yet, it is a sad fact that the […]
Marketing Strategies for Father’s Day
Flying News investigative reporter Ryan Rocifero has discovered that, in preparation for father’s day, VeryManlyTools® Co. has adopted a unique marketing strategy in its retail outlets. “Market researchers at VeryManlyTools found,” Rocifero reports, “that women were discouraging their husbands from buying expensive power tools. They deliberately sought for, and managed to find, a strategy to […]