Having your doughnut maker, your wedding ring, and your toothbrush connected to the internet seems like a really great idea—until a hacker gets involved. When he bought it, Merle Smith, of Lansing, MI, thought the idea of a toothbrush that reminds you to charge it, coaches you on brushing techniques, and shows you targeted advertisements […]
Tool
How to Carve a Totem Pole
Marketing Strategies for Father’s Day
Flying News investigative reporter Ryan Rocifero has discovered that, in preparation for father’s day, VeryManlyTools® Co. has adopted a unique marketing strategy in its retail outlets. “Market researchers at VeryManlyTools found,” Rocifero reports, “that women were discouraging their husbands from buying expensive power tools. They deliberately sought for, and managed to find, a strategy to […]