Father’s Day

Marketing Strategies for Father’s Day

A Father's Day Power Tool

Flying News investigative reporter Ryan Rocifero has discovered that, in preparation for father’s day, VeryManlyTools® Co. has adopted a unique marketing strategy in its retail outlets. “Market researchers at VeryManlyTools found,” Rocifero reports, “that women were discouraging their husbands from buying expensive power tools. They deliberately sought for, and managed to find, a strategy to […]

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