Brand Loyalty

Professional Sports Teams To Issue Driver’s Licenses

Vim Vocifero

Americans were surprised, but almost unanimously pleased, to find that President Barack Obama (PBO) had signed an Executive Order (EO) yesterday authorizing Professional Sports Teams (PSTs) to issue Driver’s Licenses (DLs). Sandy Bulleyts, an avid Browns fan from Cleveland, OH, told Flying News reporter Ryan Rocifero about her reaction on hearing the news: Well, you […]

New Frontiers for Product Placement

Vim Vocifero

You may, perhaps, remember the scene from Air Force One where George Clooney, or Ronald Regan, or Fred Astaire, or whoever it was, finds himself in the cargo hold of the airplane with a not-very-subtle display of Coca-Cola®. (If you happen to have forgotten or had the good fortune not to have seen the movie, […]