Reverse Advertising

I started to become aware of this new kind of advertising when a truck featuring a prominent bumper sticker pulled in front of me and slammed on its brakes.1

“Well,” I said to myself, “I’m never going to McDonald’s again.” It was only later, when I happened to discuss the incident with a fellow sufferer at the dentist that I learned the truth: Instead of paying to advertise their own brands or products, clever marketers are paying people to behave offensively while displaying the brand of a rival product or company. Don’t believe it? I didn’t either. But now I’m being paid by a rival news organization to wear a Flying News T-Shirt while behaving in an annoying manner.


“Country-bumpersticker,” by Beige Albert (http://flickr.com/photos/beigephotos/36043279/). CC BY-SA 2.0 via Wikimedia Commons. Original altered by The Flying News.

  1. If you want to be precise, amend this to read “. . . its driver slammed on its brakes.” However, I thought the current reading, while imprecise, to have more oomph.

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